
Strauss Zelnick, the CEO of Take-Two Interactive, recently shed light on the company's strategy for releasing games across various platforms, with a particular focus on the highly anticipated Grand Theft Auto VI. Zelnick revealed that the decision to delay the PC version of GTA 6 will result in a significant revenue shortfall of approximately 40%, which is typically what the PC release generates. Despite this, Take-Two Interactive remains committed to its staggered release model, opting not to launch the game simultaneously on all platforms.
Historically, the Grand Theft Auto series has adhered to this approach, with PC releases often coming later than their console counterparts. This strategy is influenced by Rockstar's nuanced relationship with the modding community, rather than any decline in sales of the PlayStation 5 and Xbox Series consoles. Consequently, GTA 6 will follow suit and not deviate from this established pattern.
Assuming GTA 6 hits the market in the fall of 2025, PC gamers might have to wait until 2026 to dive into the action. The anticipation surrounding GTA 6 extends beyond Take-Two Interactive, as evidenced by the first teaser breaking multiple YouTube records. The gaming industry is keenly watching to see if GTA 6 will set a new standard by surpassing the $100 price point, a move that could have a ripple effect, benefiting other companies and studios in the process.