Supercell's Squad Busters: A Solid Start, But Falling Short of Expectations
Supercell's latest mobile game, Squad Busters, a MOBA RTS hybrid, has achieved 40 million installs and $24 million in net revenue within its first month. The US led the charge in player numbers, followed by Indonesia, Brazil, Turkey, and South Korea.
However, these figures, while respectable, pale in comparison to Supercell's previous successes. Brawl Stars generated $43 million in its first month in 2018, and Clash Royale amassed over $115 million in its initial 30 days back in 2016. Furthermore, Squad Busters' install rate has significantly decreased since its launch week peak of 30 million, dropping to under five million by the end of the month. Spending has also been declining.
Supercell Fatigue?
The diminishing returns for Squad Busters, despite Supercell's apparent high hopes, raise questions. For context, Honkai Star Rail achieved a staggering $190 million in its first month, significantly outperforming Squad Busters.
While Squad Busters is a well-made game, its similarity to Supercell's existing titles may be contributing to a sense of market saturation or "Supercell fatigue." Only time will tell if Squad Busters can overcome this hurdle and achieve long-term success.
To discover other top mobile games released in 2024, check out our list of the best mobile games of 2024 (so far)! Alternatively, explore our comprehensive list of the year's most anticipated mobile games to see what the future holds.
