- Supercell's Mo.co has quickly become a major success
- The game has generated $2.5 million in revenue since its soft launch
- However, this initial surge in revenue saw a rapid decline after peaking
Supercell's upcoming millennial-focused monster-hunting multiplayer game, Mo.co, is already showing strong performance even before its official release. The title has reportedly earned over $2.5 million according to recent estimates compiled by Pocketgamer.biz.
For those unfamiliar with Mo.co, the game combines elements of modern social gaming platforms with monster-hunting adventures. Players take on the role of stylish part-time hunters who accept contracts to eliminate various menacing creatures from other dimensions.
The abundance of cosmetic items and collectibles available likely contributed to the early revenue spike. Rather than indicating future challenges, the current slowdown might simply reflect the limited content available during the invite-only soft launch phase.
Supercell's Strategic ApproachWhy is this significant? Supercell has built its massive business through an unconventional, highly selective approach to game releases. Instead of distributing resources across multiple projects, the company focuses exclusively on the most promising titles for full launch.
This strategy has yielded both slow-starting games that eventually surged in popularity, such as Brawl Stars and Squad Busters, and promising titles like Flood Rush and Everdale that were cancelled before launch.
What does this mean for Mo.co? Given its early success, Supercell might test how new content affects player spending before deciding on a global release. Hopefully, players worldwide will soon have access to the game through official storefronts.
While Mo.co remains in closed testing, why not explore our "Ahead of the Game" feature highlighting excellent mobile games currently available in early access?
