In a recent financial call, EA's CEO Andrew Wilson firmly stated that the company has no intention of increasing game prices, despite competitors like Microsoft and Nintendo adjusting their prices to $80. Wilson emphasized EA's commitment to providing "incredible quality and exponential value" for its players, a strategy exemplified by the success of their co-op adventure game Split Fiction, which has sold an impressive 4 million copies.
Wilson highlighted the evolution of EA's business model over the past decade, noting a shift away from traditional retail sales of "shiny discs in plastic boxes" to a broader range of pricing strategies, including free-to-play and deluxe editions. He stressed that regardless of the price point—whether it's $1, $10, or $100—EA's focus remains on delivering high-quality products that offer significant value to their playerbase. This approach, Wilson believes, ensures a strong, resilient, and growing business.
CFO Stuart Canfield reinforced this stance by indicating that EA's current pricing strategy remains unchanged, signaling no immediate plans for price adjustments.
This announcement comes at a time when the gaming industry is seeing significant price increases. Microsoft recently announced a price hike for Xbox consoles, accessories, and some games, with new first-party titles expected to cost $79.99 during the holiday season. Similarly, Nintendo is pricing its upcoming Switch 2 exclusive Mario Kart World and other Switch 2 Edition games at $80, with the Switch 2 itself set to launch at a criticized $450, a move considered inevitable amid current economic conditions.
Given EA's commitment to maintaining current prices, fans can expect the next releases in popular series like EA Sports FC, Madden, and Battlefield to adhere to the standard $70 pricing.
This news follows recent reports by IGN that EA cut around 100 jobs at Apex Legends developer Respawn Entertainment, along with broader layoffs affecting approximately 300 individuals across the organization.
