LEGO CEO Niels Christiansen has shared exciting insights into the company's future, emphasizing a significant expansion into the digital realm through the development of video games. This strategic move involves creating titles both independently and in collaboration with other developers, reinforcing LEGO's commitment to offering engaging experiences across digital and physical platforms.
"We are confident that, as long as we operate under the LEGO brand, we aim to create experiences for children of all ages across both digital and physical platforms. Developing games internally is something we are actively pursuing." Niels Christiansen
This expansion into video game development does not mean LEGO will cease licensing its brand to third-party developers. For instance, recent reports from journalist Jason Schreier indicate that TT Games, renowned for its LEGO-themed titles, is currently developing a new LEGO game, possibly connected to one of Warner Bros.' franchises.
Image: steamcommunity.com
Currently, LEGO's most notable gaming endeavor is its ongoing partnership with Epic Games. The introduction of a LEGO-themed mode in Fortnite last year has proven to be incredibly popular, solidifying LEGO's presence in the gaming community.
Over the past two decades, LEGO has been closely associated with the adventure game series developed by TT Games. Although the studio has been relatively quiet on new projects, rumors are circulating about a potential LEGO Harry Potter game, inspired by the success of the commercially acclaimed LEGO Star Wars: The Skywalker Saga.
Further demonstrating LEGO's adaptability in the gaming industry, the company partnered with 2K Games to release LEGO 2K Drive, a racing game launched last year. This collaboration highlights LEGO's versatility and its commitment to exploring diverse gaming experiences.
