Kazuhisa Wada identifies the 2006 release of Persona 3 as a pivotal moment. Prior to its launch, Atlus adhered to a philosophy Wada terms "Only One," characterized by a "like it or lump it" attitude that prioritized edgy content and shocking moments over broad appeal.
Wada notes that pre-Persona 3, market considerations were almost taboo within the company culture. Persona 3, however, shifted Atlus' approach. The "Only One" philosophy gave way to a "Unique & Universal" strategy. The company focused on creating original content accessible to a wider audience, actively considering market viability and prioritizing user-friendly design and engaging gameplay.
Wada uses a striking metaphor: "It's like giving players poison that kills them in a pretty package." The "pretty package" represents stylish aesthetics and appealing characters, while the "poison" symbolizes Atlus' continued commitment to intense and surprising narrative elements. This "Unique & Universal" approach, Wada asserts, will underpin future Persona titles.
