Epic Games and Telefónica Partner to Pre-install Epic Games Store on Android Devices
Epic Games has formed a significant partnership with Telefónica, a major telecommunications company. This collaboration will result in the pre-installation of the Epic Games Store (EGS) on Android devices sold through Telefónica's network. This means users of O2 (UK), Movistar, and Vivo (other regions) will find the EGS readily available as a default app.
This move shouldn't be underestimated. It represents a substantial step for Epic Games in expanding their mobile presence. Telefónica's global reach, encompassing numerous countries and brands, makes this a game-changer.
The Epic Games Store will now compete directly with Google Play as a default app store on these devices. This strategic positioning leverages Epic's considerable efforts to differentiate themselves in the market.
Convenience: A Key Factor
A significant hurdle for alternative app stores is user convenience. Many users are unaware of, or simply unconcerned with, options beyond pre-installed apps. This deal directly addresses that. By securing pre-installation on devices sold in key markets like Spain, the UK, Germany, and Latin America, Epic gains a significant advantage.
This partnership is just the beginning. Epic and Telefónica previously collaborated on a digital experience featuring the O2 Arena in Fortnite (2021).
For Epic, currently navigating legal battles with Apple and Google, this alliance provides a significant strategic advantage and could yield substantial future benefits for both Epic and mobile users.
