A recent survey by marketing agency GEM Partners reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.
The reach score is a proprietary metric calculating daily brand interactions via apps, games, music, videos, and manga. The survey, conducted monthly, sampled 100,000 Japanese residents aged 15-69.
Pokémon's dominance stemmed largely from its App Games category performance (50,546 points), contributing 80% to its overall score. The enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket were key drivers. Significant contributions also came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the Mister Donut partnership, and the surging popularity of collectible card games further boosted brand visibility.
The Pokémon Company's 2024 financial results underscore this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.
The Pokémon franchise encompasses a wide range of media, including video games, animated shows and films, trading card games, and other merchandise. Jointly managed by Nintendo, Game Freak, and Creatures, The Pokémon Company, established in 1998, oversees all brand activities.
