The Battle Cats celebrates 12 years of quirky cat-fueled warfare! Ponos, the developer behind the wildly popular mobile tower defense game, is marking this milestone with a new Sengoku-era ad campaign.
Ninja cats, fish cats, and even the aptly named "Gross Cat"—the sheer variety of feline fighters in The Battle Cats knows no bounds. This commitment to the bizarre and endearing has clearly resonated with players, leading to a 12-year run in the ever-changing mobile gaming landscape.
The new commercials transport players to the Sengoku period, blending historical artistry with the game's signature humor and iconic cat food can designs. Partnering with R/GA, Ponos has crafted "The Way of the Cat" campaign, a series of cinematic ads that are as captivating as they are comical. The campaign's tagline, "be the cat, become the cat," is both intriguing and memorable.
"As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth," says Ponos' COO and Managing Director Seiichiro Sano. "This collaboration with R/GA honours our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way."
Unsure which cats to prioritize in your army? Check out our Battle Cats tier list for strategic guidance!
Ready to unleash your inner feline warrior? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news by following the official Facebook page or visiting the official website.
