Top Sales Events to Watch in 2025

While Black Friday remains the pinnacle of shopping events, the retail landscape has evolved, with numerous seasonal sales throughout 2025 offering comparable opportunities to snag great deals. From tech to video games, the current market is ripe with discounts, making it an ideal time to shop. If you're planning to save money at any point this year, marking your calendar with key sale dates is a smart strategy. Below, we've outlined the major upcoming sales events to help you plan your shopping, whether online or in-store, for 2025 and beyond.

Valentine's Day, though not traditionally a shopping holiday, kicks off the year with significant discounts as shoppers hunt for gifts for their loved ones. Expect to see deals on a variety of items perfect for gifting, such as smart watches, jewelry, LEGO flower sets, video games, and book sets. As the first major sales event of 2025, Valentine's Day often brings the lowest prices seen so far in the year.

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7$59.99 save 20%$47.96 at Amazon2. Presidents' Day Sales (February 13–17)

Presidents' Day, the first federal holiday of the year, ushers in a wave of sales, particularly on items like mattresses, clothing, laptops, and PCs. These sales typically start the week before the holiday, which falls on a Monday, and often include sitewide discounts from major retailers like Amazon.

3. Tax Day Sales (April 15)

Following a lull in sales events, Tax Day offers a prime opportunity for discounts, especially as people receive their tax refunds. Look for deals on TVs, electronics, and LEGO sets as retailers capitalize on this time of year.

4. Star Wars Day Sales (May 4)

Star Wars Day, celebrated on May the 4th, has become a notable occasion for fans to find deals on Star Wars merchandise, including LEGO sets, movie collections, board games, and video games. It's a perfect time for enthusiasts to grab some galactic bargains.

5. Mother's Day Sales (May 8–11)

Mother's Day brings another wave of gift-focused sales, with discounts on popular items like flowers, jewelry, watches, and chocolates. Retailers know this is a time when shoppers are looking for gifts, so expect to see some attractive price drops.

6. Memorial Day Sales (May 22–26)

Memorial Day weekend is a significant sales period, with retailers offering discounts on a wide range of products, including mattresses, clothing, appliances, laptops, and furniture. These sales often start the week before the holiday, which falls on a Monday, and extend through the long weekend.

7. Dads and Grads Sales (June 1–15)

Early June sees a convergence of graduation and Father's Day sales, making it an excellent time to find deals on big-ticket items like TVs, laptops, PCs, and furniture. This period is particularly advantageous for those looking to purchase electronics before the summer rush and the first Amazon Prime Day in July.

8. 4th of July Sales (July 1–6)

The 4th of July holiday weekend offers substantial discounts across various categories, including electronics, appliances, furniture, and clothing. It's also a great time to find deals on summer-specific items like sporting equipment and grills, making it a key shopping event before the next major sales period.

9. Prime Day (Mid-July)

Amazon Prime Day, typically held in mid-July, has grown to rival Black Friday in terms of discounts and participation from other retailers. While the exact dates for 2025 are not yet known, based on previous years, we anticipate Prime Day to occur around July 15-16. This event is a prime opportunity to buy almost anything at a reduced price.

Following Prime Day, August features back-to-school sales, culminating in Labor Day weekend, which offers some of the best deals of the year on items like mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear. These sales typically start the week before Labor Day, which falls on a Monday.

11. October Prime Day Sales (Mid-October)

Amazon's "Prime Big Deal Days" in mid-October, a precursor to Black Friday, offers another chance to snag deals. While the exact date for 2025 is not yet set, it usually occurs during the second week of October and lasts for a couple of days.

12. Black Friday Sales (November 1–30)

Black Friday remains the ultimate shopping event, with the best deals across all categories. While Black Friday 2025 falls on November 28, the sales period extends throughout November, with the most significant discounts often occurring on Thanksgiving and the following Friday. Retailers typically launch their official Black Friday sales the weekend before, around November 21.

13. Cyber Monday Sales (November 30–December 5)

Cyber Monday, starting in 2005, has grown to match Black Friday in importance, offering online deals to avoid in-store crowds. While the sales often overlap with Black Friday, they officially begin on the Sunday of Black Friday weekend and extend through the week, often labeled as Cyber Week.

Green Monday, initiated by eBay in 2007, marks the final major sales push before Christmas. While not as large as Black Friday or Cyber Monday, it offers last-minute deals that extend until December 24, and sometimes even through Christmas.

15. New Year's Sales (December 26–January 1)

The year concludes with New Year's sales, starting just after Christmas. These sales are ideal for those returning gifts and looking to spend their refunds, as well as for finding deals on older tech models. Late December and early January are particularly good times to buy TVs and gaming monitors, especially with the proximity to CES.