World of Tanks Blitz launched a unique marketing campaign: a cross-country road trip featuring a real, decommissioned tank decked out in graffiti. This eye-catching stunt promotes the recent Deadmau5 collaboration.
The street-legal tank, which made a timely appearance at The Game Awards in Los Angeles, is a fully decommissioned vehicle. Fans who spotted and photographed the tank during its journey across the US had a chance to win exclusive merchandise.
The Deadmau5 and World of Tanks Blitz collaboration is now live, offering players the chance to acquire the exclusive Mau5tank—a tank featuring lights, speakers, and music. The event also includes themed quests, camos, and cosmetic items.
The playful nature of this marketing campaign highlights the game's fun, lighthearted side. While some serious military simulation enthusiasts might disapprove, the stunt is ultimately harmless and memorable. It's a creative approach that stands out from other game marketing strategies, even surpassing those of breweries in its originality. For fans of the game, or anyone who appreciates a bit of unexpected spectacle, seeing a graffitied tank cruising through their neighborhood is sure to be a memorable winter treat.
If this inspires you to try World of Tanks Blitz, be sure to check out our list of current promo codes for a head start!
