Since Sydney Sweeney's appearance in a sultry Dr. Squatch body wash ad back in October 2024, fans have been curious about how far the actress would go with her brand collaborations. Now we have the answer — and honestly, you’ve got to admire her hustle. The *Euphoria* and *Madame Web* star is teaming up with the brand once again, this time for a limited-edition soap that’s supposedly infused with her actual bathwater. Yes, you read that correctly.
"You kept asking about my bathwater after the @drsquatch ad… so we kept it," Sweeney posted on Instagram. "Introducing Sydney’s Bathwater Bliss! A very real, very limited-edition soap made with my actual bathwater."
Naturally, the internet has gone wild with reactions to the new product, which is currently capped at just 5,000 bars. One fan on Reddit noted, “Legally you can't actually sell sanitary products unless they are well... clean, so it's just an ad hook. Though I’d imagine she helped pick the scent.” Another user speculated, “Realistically, it’s bathwater that’s been purified to the point where it's basically just ‘normal’ water. But hey, it’s a gimmick that’s going to sell millions.”
Some fans started thinking through the logistics of such a product. “I’m just imagining her needing to siphon the bathwater into buckets after every bath to be picked up and shipped across state lines to a soap-making facility,” one Redditor joked. Another hilariously replied, “Of course not. She bathes at the factory.” A more technical take came from someone who did the math: “It could also just be a medicine dropper full for an entire 1,000-gallon batch or something.”
Still, many fans remain skeptical. “There is zero chance it actually contains bathwater,” one commenter wrote. “It’s a joke brand. They always make wild claims like this with their soaps.”
Fans have long been intrigued by Sweeney’s strategic approach to brand deals, especially as she continues to rise in Hollywood. “Ok, for real though, did she just get addicted to the hustle? Or is she drowning in debt?” one user asked. However, another offered a realistic perspective: “There are no more *true* movie stars anymore. These days, even rising stars know they need to capitalize on their fame while it lasts.”
Some questioned why a high-profile actress would engage in what some see as a quirky or low-tier marketing stunt. “Yeah, this seems like something a has-been D-lister would do, not someone who I thought was at the top of her game,” one fan said. Yet another countered, “I’d guess that D-lister hustle with A-lister appeal generates way more money.”
In the end, most fans agree that Sweeney knows exactly what she’s doing. “She ain’t stupid, and she knows her audience,” one user pointed out. Another added, “Why not make money off the simps? It’s pretty funny.” And a third chimed in, “Probably worth it in the end — there are so many weirdos in the world. She might just become a multi-zillionaire.”
While plenty of people will try to get their hands on this unique bar of soap, only a few thousand will actually experience the novelty of Sydney Sweeney’s bathwater-infused creation. And yes, some fans already have plans that go beyond hygiene. “Millions of people are going to be doing the ‘Tim Robinson apologizing for being a bad boy in Friendship,’” one user joked. Another added, “People are gonna eat the soap, aren’t they?” Unfortunately, that seems like a strong possibility.
Ultimately, Sydney Sweeney’s fans seem excited — and even amused — by her latest entrepreneurial move. As one fan put it, “That’s disgusting! Where?”
If you're among those eager to get your hands on a piece of this bizarre yet intriguing product, mark your calendar: Sydney’s Bathwater Bliss will be available starting June 6 directly on Dr. Squatch’s website.
