Analyst Matthew Ball's controversial suggestion that a $100 price point for AAA titles could revitalize the gaming industry sparked a debate. A recent survey gauged player willingness to pay this price for a standard edition of Grand Theft Auto 6. The results? Surprisingly, over one-third of nearly 7,000 respondents indicated they would pay $100 for the base game, despite Ubisoft's current practice of pushing for expanded editions.
Ball's earlier assertion, which went viral, posited that a $100 price tag could be a lifeline for the industry, with Rockstar and Take-Two potentially leading the charge.
Rockstar has confirmed updates for Grand Theft Auto V and Grand Theft Auto Online in 2025, bringing the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain scarce, the update likely extends beyond mere visual enhancements.
A potential expansion includes bringing the GTA+ subscription service, currently exclusive to PS5 and Xbox Series X|S, to PC players. Additionally, PC users may soon gain access to console-exclusive features like Hao's premium vehicle modifications, known for enabling extreme speeds. The arrival of this advanced turbo-tuning on PC is highly anticipated.