High Demand for Pokémon TCG's Prismatic Evolutions Leads to Production Increase
The Pokémon Company is responding to unexpectedly high demand for its latest Pokémon Trading Card Game (TCG) expansion, Scarlet & Violet—Prismatic Evolutions, by significantly increasing production. This follows reports of widespread shortages impacting retailers, particularly smaller, independent stores in the US.
Addressing the Shortage
As reported by IGN on January 16, 2025, a Pokémon Company spokesperson acknowledged the difficulties some fans faced acquiring the expansion at launch. They confirmed that the company is working at maximum capacity to produce additional cards to meet the demand.
While this assures fans of increased availability in the future, it means a waiting period for many who are eager to obtain the new cards.
Impact on Retailers
PokeBeach, a Pokémon TCG fan website, reported on January 4, 2025, that the high demand disproportionately affected smaller US retailers. Deguire, owner of Player 1 Services in Maryland, explained that distributors limited supplies to 10-15% for local stores, while larger retailers like GameStop and Target received a much larger share. This allocation strategy aimed to distribute the product widely, but resulted in significant shortages for smaller businesses.
The scarcity has also driven up prices on the secondary market. The Elite Trainer Box, for example, is already selling for $127 USD, far exceeding its $55 USD retail price. However, this price inflation is expected to subside once the Pokémon Company increases supply.
Expansion Details and Release Schedule
Initially announced on November 1, 2024, with a release date of January 17, 2025, Scarlet & Violet—Prismatic Evolutions features Tera Pokémon ex, new special illustration rare cards, and ultra rare Supporter cards. The set also includes reprints of popular cards with updated artwork.
Further releases are planned, including the Surprise Box and Mini Tin on February 7, 2025, and additional sets in March and April. Players could also experience the expansion digitally via Pokémon TCG Live on January 16, 2025, prior to its physical release.
