Early leaks of Assassin's Creed Shadows surface online, impacting Ubisoft. Gameplay footage and images from the game, slated for a March 20, 2025 release, have appeared on streaming platforms and online marketplaces, a month ahead of schedule. Multiple Twitch streams showcasing the game were briefly available before being removed, according to VGC. One U.S. auction site reportedly saw listings for multiple copies selling for $100 each, as reported by TheGamer. Ubisoft has been contacted for comment by IGN.
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This leak presents a significant challenge for Ubisoft, a company already facing difficulties with the game's development and marketing. Despite these setbacks, Ubisoft recently reported strong preorder numbers for Assassin's Creed Shadows, comparable to Assassin's Creed Odyssey. CEO Yves Guillemot emphasized positive early feedback regarding the narrative, immersive experience, and dual protagonist gameplay. He praised the development team's dedication to delivering the franchise's most ambitious installment.
The game's release has been delayed multiple times, originally slated for November, then February 14th, before settling on the current March 20th date. The success of Assassin's Creed Shadows is crucial for Ubisoft, given its recent financial struggles and investor concerns. The Japan-set title, the first full Assassin's Creed game since 2020, faces added pressure to perform well.
The game's promotional run has been marred by several controversies. These include apologies for historical inaccuracies in the depiction of Japan, unauthorized use of a historical recreation group's flag, and the removal of a "insensitive" collectible statue by PureArts.
