NetEase's Harry Potter: Magic Awakened, the collectible card RPG, is shutting down in the Americas, Europe, and Oceania on October 29th, 2024. While this marks the end of the game in these regions, players in Asia and certain MENA territories can continue playing.
Initially announced in 2020 and released in China in September 2021, the game enjoyed a strong initial launch. A global release followed in June 2022, though its momentum had already waned due to prior delays.
The game's demise, just over a year after its global launch, is attributed to several factors. While the Clash Royale-inspired gameplay and wizarding duel mechanics initially resonated with players, the game ultimately failed to achieve significant success. Reddit discussions reveal player frustration over a shift towards a pay-to-win model, with reworks to the reward system negatively impacting the progression of free-to-play players. The game's removal from the Google Play Store in affected regions began on August 26th.
Despite its closure, the game offered a unique Hogwarts experience, including dorm life, classes, hidden secrets, and student duels. For those in unaffected regions, the opportunity to experience this remains.
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