Flexion and EA have partnered to bring EA's mobile game catalog to alternative app stores, expanding accessibility beyond Google Play and the iOS App Store. This signifies a significant shift in how major publishers view the potential of app stores outside Apple and Google's dominance.
Alternative app stores have gained significant traction, particularly since Apple was compelled to open its ecosystem in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative stores, is now collaborating with EA to broaden the reach of EA's mobile game library.
Until recently, the iOS App Store and Google Play were the primary avenues for mobile game distribution. However, legal challenges forcing Apple and Google to address anti-competitive practices have paved the way for alternative app stores to flourish. These platforms often offer attractive incentives to attract users.
The Epic Games Store, with its free game program, exemplifies the potential benefits for players. While Flexion's partners may not offer identical incentives, greater flexibility in policies compared to Apple and Google is anticipated.
The long-term implications are substantial. EA's participation, given its significant influence in the gaming industry, signals a promising trend for smaller developers. Their adoption of alternative app stores suggests a broader acceptance and potential for growth beyond the traditional app store duopoly.
Specific titles haven't been announced yet, but potential candidates include Diablo Immortal and other Candy Crush games.
