Eastside Games is celebrated for bringing quirky, offbeat titles to mobile. Think of titles like Cheech & Chong and Trailer Park Boys, the RuPaul’s games, or other adaptations such as Doctor Who: Lost in Time, The Office: Somehow We Manage, and The Goldbergs: Back to the 80s. Now, Squishmallows Match joins that lineup.
Remember Squishmallows?
Eastside is partnering with Jazwares and Zaibatsu Interactive to bring you the first-ever mobile game inspired by the wildly popular plush toy line. Squishmallows debuted in 2017 from Kelly Toys and Jazwares—round, fluffy, and available in countless colors, sizes, and designs, from animals to foods.
The upcoming game is a match-3 puzzle set to launch worldwide on September 2nd, 2025. Collect charming Squishmallows characters and assemble your own squads featuring rare and limited-edition editions. Customize your player feed to showcase your collections and creative layouts.
There’s no shortage of customization options. Enjoy Squishmallows-themed backgrounds, stickers, and the characters themselves. The game even features claw machines where you can test your luck to win rare Squishmallows.
Progress through the Squishmallows Reward Road to earn points and unlock Keys. Then use special tools like Magnets to boost your odds of snagging rare Squishmallows.
Seasonal content will roll out via season passes, introducing time-limited Squishmallows. The game also includes wishlist tracking, community challenges, daily bonuses, and power-ups. Take a look below.
Squishmallows Match is now open for pre-registration ----------------------------------------------------Pre-register today to unlock exclusive in-game rewards—and get a first look at a never-before-released Squishmallows, both as a digital character and a real plush, before anyone else in the world.
When it comes to modern stuffed toys, I’m personally hooked on Squishmallows. I’d pick them over other trends like the monster-inspired Labubu (ahem, ahem). If you’re a Squishmallows fan too, head over to the Google Play Store to check out the game.
Also, read our coverage on KEMCO’s Retro RPG Dragon Spira with Sugoroku Board.
