Activision's recent Call of Duty promotional tweet ignites player fury. The tweet, promoting a new Squid Game-themed store bundle, has garnered over 2 million views and a torrent of negative responses. This backlash comes amidst widespread complaints regarding significant issues plaguing both Warzone and Black Ops 6, including rampant cheating in ranked play and persistent server problems.
The controversy underscores a growing sense among players that the franchise is in decline. Professional players like Scump have publicly voiced their concerns, stating the series is at its lowest point. The Steam player count for Black Ops 6 has plummeted by over 47% since its October 2024 release, a decline largely attributed to prevalent hacking and server instability.
The January 8th tweet, promoting the VIP bundle, is viewed by many as tone-deaf, with prominent figures like FaZe Swagg and CharlieIntel criticizing Activision's apparent prioritization of in-game purchases over addressing critical gameplay flaws. Players are voicing their frustration, with some even pledging boycotts of future store bundles until the anti-cheat measures are significantly improved. The situation highlights a growing disconnect between Activision and its player base, fueled by persistent technical issues and a perceived lack of responsiveness from the developers.